code beans

Branding Project

This coffee-shop startup marries the love of caffeine with the client's passion for coding - with proceeds going to support education in this area.

Juxtaposition and contrast were crucial to this unusual concept - marrying the warm and tangible idea of coffee with the digital and techy elements of coding.

The font styles are sleek, yet down to earth and slightly softened. Coding imagery throughout the brand both in subtle elements (like the brackets) to more overt references like the coffee blend names.

The color palette is warm with a pop of neon color - marrying the tangible with the digital.

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