The Friday Shop

Branding Project

This branding project was for an online platform providing multi-vendor catering - allowing people to order food from multiple vendors and have it all delivered together. The goal of this project was to create a brand that creates a sense of unique exclusivity while remaining approachable, fun, and convenient.

The vintage style of the finalized branding references traditional group picnics - where everyone brings something different and enjoys it together in a beautiful place.

Deliverables for this project included a full logo suite, brand patterns, iconography, bag designs, and patterned tape.

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